LONDON - You may remember that two years ago, Julia Roberts attracted some attention in awards-watching circles when she held a private industry screening of "Biutiful" in aid of Javier Bardem's Best Actor campaign -- not because she was in any way involved or invested, but simply because she believed the performance was worthy of recognition, and wanted more of her colleagues to see it. We'll never know how much of an influence Roberts' efforts had, but together with the attached publicity, they certainly didn't hurt: Bardem came from behind to score a nomination for a challenging, little-seen foreign film, and in a competitive category to boot.
This trend of peers effectively campaigning for each other looks set to continue, and we had this season's first instance of it last night at London's Soho Hotel, where Oscar-winner Angelina Jolie hosted an intimate reception and screening of "The Impossible" -- chiefly to talk up the performance of her friend Ewan McGregor. (Before you hit IMDb to jog your memory: no, they've never worked together.) I was lucky enough to be in attendance.