Emmys: Netflix's 'House of Cards' and 'Arrested Development' could destroy voters’ willful ignorance
By now it’s clear the Emmy voting process is standardized, and flawed. Shows submit key episodes on DVD to anyone with a ballot, meaning that if voters aren’t keeping up with a series, they have only this one disc to bring them up to speed. This presents obvious problems for heavily serialized shows, and might be why "The Wire" never received any Emmy love.
The trick, it seems, is to push a show that those voters are probably watching anyways, which might explain all the "Mad Men" and "Homeland" victories. Emmy voters seem to be willfully ignorant of shows they haven’t heard about 100,000 times, quality aside. They rally behind "Game of Thrones," but can’t even throw "Happy Endings" a bone.
But there’s a new player in the game. This year, Netflix released two series that have serious Emmy potential: "House of Cards," starring Kevin Spacey and directed/co-produced by David Fincher, and the long-awaited fourth season of "Arrested Development." There have been original shows on streaming sites in the past (Hulu’s "Battleground," anyone?), but these two are the first ones with serious production quality and a deafening buzz even noise-cancelling headphone-wearing Emmy voters can hear.