Sony finds themselves cornered in a no-win situation
We are watching precedent unfold in front of us right now, and I'm afraid we're doing it wrong. Fear is driving a major studio to pull a film from release before it has even opened, and fear had every major theater chain ready to drop the film if the studio hadn't backed down.
This cannot be the way we make decisions.
My first major job was working for AMC Theaters, starting as an usher, then working my way up through pretty much every position I could hold at a local theater. I worked concessions, I sold tickets, I trained as a projectionist, I built up prints, and by the time I graduated high school, I had become an assistant manager.
When I took my first trip up to Florida State University's campus to prepare for my attendance in the fall of '88, it was the early days of the controversy surrounding "The Last Temptation Of Christ." There were only vague rumblings of the eventual furor at that point, so I was startled when I was walking with friends near the student union and ran into a guy handing out fliers trying to get people to sign a petition warning local theaters not to play the film when and if it was finally released.