LOS ANGELES - "It's nice to just show the movie and say, 'Here it is, hope you like it,'" Jason Reitman said to me at a party following a "pop-up" screening of his latest film "Young Adult" last night. And he's been doing just that, in select cities across the country -- Chicago, San Francisco, Minneapolis, Austin and a stop north of the border in Toronto -- aiming at the kinds of fans who'll line up for a secret screening without knowing what the film will be. And the experience seems to have invigorated him a bit.
Going into these cities, he and screenwriter Diablo Cody haven't done the usual press commitments. No chatting with local news stations, radio shows, newspapers and college papers like you'd expect. In and out and a "hope you like it." It's fair to say the kind of intense press rounds he exhausted on "Up in the Air" two years ago were the last thing he wanted to do this time around, but it's also been about setting a foundation that says, "This ain't 'Juno.'"
And no, "Young Adult" is not "Juno." Not that the latter is the trifle it's come to be considered since its 2007 release (it has its dark and emotional moments), but the latest Cody/Reitman collaboration is an unflinching piece of work committed to following its lead character on a downward path, eschewing a narrative of redemption and never conceding any ground.