Quick, how many title sequence designers can you name? I'm willing to bet most of you got no further than Saul Bass, which says more about him than it does about us -- the man responsible for some of the most ubiquitously reprinted poster and credit designs in film history may never have made a feature, but he's acquired the kind of hushed, revered status most cinephiles reserve for auteurs. (He did, however, direct several shorts, nabbing an Oscar for one of them.)
Even those of you who don't know his name know his work: the credit sequences of "Vertigo," "Psycho," "West Side Story" and several 1990s Martin Scorsese pictures; multiple iconic posters, ranging from "The Man With the Golden Arm" to "The Shining"; away from the movies, the corporate logos of AT&T and Kleenex. I have little choice but to think of Bass at least once a day: a poster storyboard of his opening titles for "Anatomy of a Murder" adorns my living room wall. As the son of a graphic designer, I was raised to be hyper-aware (not to mention hyper-critical) of movie credits: Bass, I was taught, was the gold standard. 16 years after his last film job (the title sequence of "Casino," released one year before his death), he remains so.