Are Madonna and her new label home Interscope a good fit? Can she and Lady Gaga exist on the same roster? As rumored for several weeks, the Material Girl has signed with Jimmy Iovine’s label followed the end of her 25-year career on Warner Bros. (first through Seymour Stein’s Sire Records).
Today, both the New York Post and Billboard report confirmation of the deal from unnamed sources. The Post says it is a 3-album deal, the first of which will be her 2012 album. Additionally, Madonna has her already existing multi-facted pact with Live Nation that includes touring and merchandise. The deal with Interscope will be a licensing deal through her Live Nation pact.
We'll get to the five duet partners in a second, but first our thoughts on the deal.
So does this make sense? Yes and no. Madonna is so iconic, in some ways we’re surprised that she felt the need to sign another major label deal. Surely, she could self release her albums.
[More after the jump...]
Of course she could, but if you look at the legions of artists, veteran and still blooming, who release their own albums, most of them are not relying on radio play. As legendary as Ms. Ciccone is, to really sell albums (and downloads) and, most importantly, to prove her relevancy as a contemporary artist, she has to have her new songs on radio. That’s why we’re seeing her record with the likes of Nicki Minaj. And to achieve major success on pop radio, you still need to be on a major label.