Nicki Minaj's "Super Bass" was the graceful, bangin' balance between the pop and rap sides of her coin, a track with perfect peace with current top 40. Now with "The Boys," the Young Money artist yet again achieves that yin and yang, for urban radio. On top of that, we get a -- gasp -- feminine view into Minaj's songcraft.
After so many songs adopting the common male hip-hop vernacular, Minaj puts Roman aside for the moment to talk about "The Boys," featuring rising R&B vocalist Cassie. These hip-hop guys are "always spending all their money on love," an assertion that's notable for a couple of reasons. First, the chorus arrives on the heels rumors flying about Cassie and notable money-and-love lover Diddy.
Second, it's the counter-argument to "the boys" going broke because of their girlfriends: it's not the girls asking for money, it's the boys blowing it themselves. Kanye, Jay-Z, Rick Ross, crew boss Lil Wayne and others all have verses insisting on outfitting their women in the very brand names they endorse... or worse, call out the bitches, hoes and other pet names for "taking" rappers' cash for money for purses, shoes, whatever.
Third, it removes the female from general equation, and simply points the cashflow toward "love," here as a service rendered, or a simple commodity. "They want to touch it, taste it, see it, pet it, bone it, own it," the auto-tuned voice sings, defining "love" as less than a woman and more of an object. You know: money, cash, hoes, money, cash, chicks, what.
That sentiment goes hand-in-hand with the big, soupy-sweet hook of the chorus, which could also be read a couple of ways. "You get high / Love a bunch of girls / And then cry / on top of the world" may read with the last line as a quote "And then cry, 'On top of the world'" or it could simply be the rapper whining or crying when he's at the top of his game. Either way, "loving" a bunch of girls is the prerequisite to the rapper's successful business model.