As I wrote in my review of his debut album, Phillip Phillips has more than a few things in common with Mumford & Sons -- which is to say, his song "Gone, Gone, Gone" should soon be a certifiable hit, or someone's not doing their job.
"Babel" took home the Grammy for Album of the Year earlier this week, and the charm of that album is in its universality and earnestness, rife with gang vocals, rockets into the four-on-the-floor with the choruses, rolling acoustics whether on guitars or banjos... Phillips' "Gone" arrives with perfect timing, as its video presents goosebumps-inducing home footage of families who are not yours, effecting in the same way military-themed commercials for phones or chocolate or Wal-Mart hit that sentimental spot.
Phillips takes his viewer on a stroll at sunset, on your way to a bonfire. Super-8 and scratchy frames blow through his promises of being there when you're down, laying next to you and helping you up and stuff. It's generic and it's generically uplifting.